Marketing Consulting & Advisory

Best practices that created $961M in realized value.

Operator-led marketing for technology startups and organizations. The same playbooks that scaled cybersecurity and B2B SaaS companies to category leadership and exits — applied as interim CMO or focused advisory.

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Realized Value, Not Theory

These are outcomes from the work itself — not projections or frameworks.

$961M

Total Realized Value

Across multiple technology startups and organizations through marketing engines that drove category leadership and exits.

$62M → $117M

KnowBe4 ARR in 12 Months

First CMO. Scaled annual recurring revenue nearly 2× in a single year. Later acquired by Vista for ~$4.6B.

10× Pipeline

Jive Communications

Pipeline velocity increased 10×. 300% QoQ lead growth. Sales cycle under 45 days. Acquired by LogMeIn for $342M.

$25M → $40M

Emailage

ARR growth that contributed to the subsequent acquisition by RELX for $480M.

The Teams Behind the Results

Group photos from organizations where the marketing engines were built and scaled.

Jive Communications team in Provo, Utah

Jive Communications

10× pipeline velocity, 300% QoQ lead growth, sales cycle under 45 days. Acquired by LogMeIn for $342M.

KnowBe4 team group photo

KnowBe4

First CMO. Scaled ARR from $62M to $117M in 12 months. Later acquired by Vista Equity for ~$4.6B.

Testimonial from Stu Sjouwerman, CEO & Founder of KnowBe4

What Operators Say

Recommendations from the leaders who ran the companies.

Recommendations from Thomas Miller, Stu Sjouwerman, John Pope, and Mitch Wainer

How We Work

Focused engagements that install the systems, not just deliver advice.

Interim / Fractional CMO

6–12 month leadership for organizations in transition. Own the GTM function, build the engine, then hand it off or hire the full-time leader.

Predictable Revenue Engine

Demand generation, pipeline acceleration, and the operating cadence that turns marketing into a measurable growth system.

Acquisition & Fundraising Prep

Positioning, metrics, narrative, and operational readiness that make the company more valuable and easier to diligence.

Team Build & Systems

Hiring the right marketing talent and installing the processes so the results continue after the engagement.

Built on What Has Already Worked

BlackBox Consulting & Advisory exists because the best practices that created $961M in realized value are transferable. They are not generic frameworks. They are the specific approaches to positioning, demand generation, pipeline, and team design that have repeatedly driven category leadership and exits in cybersecurity and B2B SaaS.

Led by Denmark Francisco — former first CMO at KnowBe4 and Living Security, and operator across multiple high-growth technology companies.

Ready to install the system?

If you’re scaling a cybersecurity or B2B SaaS company and need marketing leadership that has already produced real outcomes, let’s talk.

contact@blackboxconsulting.io