Operator-led marketing for technology startups and organizations. The same playbooks that scaled cybersecurity and B2B SaaS companies to category leadership and exits — applied as interim CMO or focused advisory.
These are outcomes from the work itself — not projections or frameworks.
Across multiple technology startups and organizations through marketing engines that drove category leadership and exits.
First CMO. Scaled annual recurring revenue nearly 2× in a single year. Later acquired by Vista for ~$4.6B.
Pipeline velocity increased 10×. 300% QoQ lead growth. Sales cycle under 45 days. Acquired by LogMeIn for $342M.
ARR growth that contributed to the subsequent acquisition by RELX for $480M.
Group photos from organizations where the marketing engines were built and scaled.
10× pipeline velocity, 300% QoQ lead growth, sales cycle under 45 days. Acquired by LogMeIn for $342M.
First CMO. Scaled ARR from $62M to $117M in 12 months. Later acquired by Vista Equity for ~$4.6B.
Recommendations from the leaders who ran the companies.
“Denmark is a highly accomplished digital marketer with deep insight into the nuts and bolts of what it takes to get this highly technical area under control and producing results. His time at KnowBe4 helped us a lot in getting our strategy and tactics defined and executed.”Stu SjouwermanCEO & Founder, KnowBe4
“Denmark really understands the science of modern growth hacking. His analytical approach and use of tools allows any company to be more data driven. This combination creates a powerful engine to create continuously better outcomes that can take growth and revenue strategies to the next level.”Thomas MillerCRO, Emailage
“Denmark is a gifted individual. I've enjoyed working with him throughout his time consulting with Jive. He's high-energy and straightforward. Very knowledgeable in every aspect of his trade. His insights have benefited many people across our organization.”John PopeCEO, Jive Communications
Focused engagements that install the systems, not just deliver advice.
6–12 month leadership for organizations in transition. Own the GTM function, build the engine, then hand it off or hire the full-time leader.
Demand generation, pipeline acceleration, and the operating cadence that turns marketing into a measurable growth system.
Positioning, metrics, narrative, and operational readiness that make the company more valuable and easier to diligence.
Hiring the right marketing talent and installing the processes so the results continue after the engagement.
Full-funnel growth for online brands: acquisition, conversion, retention, and the operating cadence that turns paid and organic into predictable revenue.
BlackBox Consulting & Advisory exists because the best practices that created $961M in realized value are transferable. They are not generic frameworks. They are the specific approaches to positioning, demand generation, pipeline, and team design that have repeatedly driven category leadership and exits in cybersecurity and B2B SaaS.
Led by Denmark Francisco — former first CMO at KnowBe4 and Living Security, and operator across multiple high-growth technology companies.
Today he also builds and runs consumer ecommerce brands on Shopify.
If you’re scaling a cybersecurity or B2B SaaS company — or building a consumer ecommerce brand — and need marketing leadership that has already produced real outcomes, let’s talk.
